Reference
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Ad*AccessAd*Access Images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Five main subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II
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SpeakolaSpeech site by Tony Wilson who collates great speeches given by famous and non famous people alike.
Rhetorical Devices
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Examples of Rhetorical Devices in Famous SpeechesWhat can we learn about rhetorical devices in famous speeches, and how do they affect the way politicians and inspirational figures convey ideas and principles to the public? Let's look at examples.
Index to and growing database of 5000+ full text, audio and video (streaming) versions of public speeches, sermons, legal proceedings, lectures, debates, interviews, other recorded media events, and a declaration or two.
ABC SPLASH
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Sneaky signals of advertisersAre you persuaded to purchase products by the advertising you see on TV? If advertising was so subtle that we couldn't distinguish it from the content of the shows we watch, what effect might this have? Watch this clip and find out how some advertisers are using hidden messages to advertise products and influence our purchasing choices.
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Advertisements in schoolsShould companies such as supermarkets be able to advertise directly to you at school? Find out about the school rewards programs offered by large supermarket chains. See what happens in the USA, where advertising is permitted in schools
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Safe sex advertisements in the 1980sWhat if there was a new epidemic with the potential to threaten your life and the lives of those around you? In the late 1980s HIV/AIDS was that epidemic. In 1987 the Australian government ran AIDS education campaign which included the now famous 1987 Grim Reaper advertisement. Watch segments of these advertisements and listen to the very different responses to the safe sex campaign at the time.
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Can you design a Robot catalogue?Help a robot manufacturer finish building some robots, then build an effective online catalogue that highlights the features of each robot.
Explore facts about the purpose of each robot, then choose the best parts to build it.
Create the online advertising catalogue, using a model text structure and images to help you. Build explanations about the features of each robot. Choose titles, words and appropriate images that suit your audience and support your message.
eResources
Admongo
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VIDEO : Who's Responsible?Recognize ads and learn to consider who's behind the ad
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What's the Message?Find out what makes up advertising messages – and how they're targeted
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Ad TechniquesLearn to spot some common techniques advertisers use to persuade their audience
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What's the Purpose?Think about what ads want them to do, and what else to consider before they buy
Gamification
Advertisements
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The 2016 Super Bowl CommercialsHuffington Post
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Stamina Trousers and Aeroplane Jelly - 200 years of Australian advertising in picturesThe Guardian
accessed November 28th 2016
Coming Home for Christmas | Heathrow Airport
SLQ DESIGN MINDS
AdSpace is a series of activities that helps students develop an understanding of roles within the advertising industry and how these roles work to create advertising across different mediums. It promotes critical thinking and discussion about advertising and the role it plays in society.
The 4 resources model by Freebody and Luke
The 4 resources model by Freebody and Luke
Videos
Creator unknown : http://fashion.cd/image/110156326342
eResources
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Persuasive MonologueIncludes :
Features of Persuasive Language
Persuasive Techniques
Analysing Persuasive Language -
Printing PressThe interactive Printing Press is designed to assist students in creating newspapers, brochures, and flyers. Teachers and students can choose from several templates to publish class newspapers, informational brochures, and flyers announcing class events. Text added to the templates can be modified using a simple WYSIWYG editor, which allows students to choose text features, such as font size and color. Documentation for the Printing Press includes instructions for using the tool. Customized versions of the tool, which include additional instructions and more focused choices, are included with some lessons. A basic planning sheet is available to help students gather ideas before working on this interactive tool.
Index to and growing database of 5000+ full text, audio and video (streaming) versions of public speeches, sermons, legal proceedings, lectures, debates, interviews, other recorded media events, and a declaration or two.
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Gifts of Speech: Women's Speeches from Around the WorldGifts of Speech is dedicated to preserving and creating access to speeches by influential contemporary, women from around the world.
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Speeches and SpeechmakersLinks to online speeches and speechmakers through the University of Iowa.
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How to Convince an Audience: Opinion versus PersuasionBlog "Writing with Susan Watson" Includes an InfoGraphic
All Men Are Created Equal - To Kill a Mockingbird (6/10) Movie CLIP (1962) HD
ABC SPLASH
The Sneaky Psychology of Advertising
Click on Link to go to original sources
Battling Bad Science
A persuasive writing and speaking activity focused on identifying propaganda while watching TV.
What Are 6 Principles Of Psychology That Can Improve Your Ability To Influence And Persuade Others Ethically? #infographic
eResources
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The Art Of PersuasionThe leaders of most modern countries exploit a powerful political tool - the power of images. These techniques, in fact, were invented thousands of years ago by the leaders of the Ancient World. But how do politicians actually use images to persuade us - often without us even knowing? How did they do it thousands of years ago?
CLICKVIEW
The following video can be accessed through Clickview:
Literary Devices in Ads
For Teachers
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Art, Advertising and Propaganda (Lesson Plan) | How Art Made the WorldIn this lesson, students will explore images and text in print advertisements and advertising campaigns and attempt to dissect the intended and unintended meanings. In addition, students will develop a fictitious political candidate and develop a campaign theme, image, and logo.
The Grammar of Visual Design
- The 4 resources model by Freebody and Luke
Advertising (ZIP)
Resources to support advertising study
Web Ad-Diction (ZIP)
A unit with a viewing focus, where year 10 students explore several types of advertisements found on the Internet. The aim of the unit is to enable students to critically analyse the advertising material they are exposed to on the Internet - and elsewhere
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Can you design a Robot catalogue?Help a robot manufacturer finish building some robots, then build an effective online catalogue that highlights the features of each robot.
Explore facts about the purpose of each robot, then choose the best parts to build it.
Create the online advertising catalogue, using a model text structure and images to help you. Build explanations about the features of each robot. Choose titles, words and appropriate images that suit your audience and support your message. -
This is how Facebook’s fake-news writers make moneyAccessed November 28th 2016