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ART: Principles of Design

Art : Principles of Design Reference


The Principles of Design Terminology

The Elements of Art

Art, Design and Visual Thinking
‘Welcome to the Art, Design and Visual Thinking textbook. You can access specific sections of it by scrolling through the table of contents on the left, or you can just start at the beginning by clicking on the button below’.

Journal of Design History
‘Provides access to table of contents and abstracts of articles in issues from Volume 1 [1988] onwards. Abstracts, articles in PDF format are provided from 1998 to 2004, with full text and abstracts available from 2005 onwards’[Intute].

Applications, practice and history of design

A wide range of design inspiration

UK design studio with a broad variety of work

‘Between the Folds’ trailer and details. This film is about paper engineering and its incredible

applications in terms of pattern, texture, form.

Lots of interesting links, illustration, design, ideas, colour, pattern, building design with objects.

Excellent resource for packaging inspiration

Smashing Magazine - Website about the latest in logo, website and general design 

Coolhunter - Resource for current websites covering all areas of design.

Packaging design

Some case studies where designers talk about typography

A short video on letterpress by Naomi Ross (1.5 mins) 

Designer Daily - daily news with design inspiration and resources

Graphic, web and logo designer

Application for illustration – music - Lucy Everett




Rule of Thirds

The "Rule of Thirds" is a design tool used by photographers and graphic artists. The rule states that visual images (the poster) can be divided into nine equal segments (three sections high and three sestions wide. The audience's eye should travel from the top to the bottom in a Z pattern. The most important parts of the poster should be located on this "Z" shape.

In this video you'll learn how to use the design concept of the Rule of Thirds when creating handmade cards. You'll also see how to make a template to help you use this principle in your designs.

Layout and design should consider:

  • alignment
  • balance and spacing
  • consistency
  • color
  • headings and fonts

Graphics should be:

  • clearly relevant to project
  • easily seen from a few feet away
  • simply, easy to understand
  • aesthetically pleasing, eye catching, but not garish
  • clearly labeled

Sample layouts - at a glance

Books in our Library

Creative workshop : 80 challenges to sharpen your design skills  /  David Sherwin.  (2010)

Collection: S.T.E.A.M  Classification S 153 SHE

Design is intelligence made visible.

Six Visual Elements (art elements)

Principles of Design eResources

TED :Design for all Five Senses

Jinsop Lee










The science of symmetry - Colm Kelleher

Colour and Culture

Visual Communication Design

Design elements are components of visual communications. For this study they include point, line, shape, form, tone, texture, colour and type.

Design principles are accepted coventions associated with arranging or organising design elements. For this study they include figure-ground, balance, contrast, cropping, hierarchy, scale, proportion and pattern (repetition and alternation).

The Gestalt Principle

The Gestalt principle is a German expression and it could be translated as essence or shape of an entity’s complete form. In order to better understand this principle you should know that this theory will help your mind arrange the visual information.


Original Source and Larger Image HERE

Basics : Rhythm

Basics: Emphasis

100 CtrlPaint Principles of Design Emphasis

For Teachers

Poster Design

Elements and Principles Matrix