Effective persuasion depends upon attention to Language choices, such as language appealing to the emotions; repetition to announce the importance of the issue; inclusive language, such as, 'we', you' and not too general as to use the word "ALL" but 'many', 'most', 'some'.
What Aristotle and Joshua Bell can teach us about persuasion - Conor Neill
"Imagine you are one of the world’s greatest violin players, and you decide to conduct an experiment: play inside a subway station and see if anyone stops to appreciate when you are stripped of a concert hall and name recognition. Joshua Bell did this, and Conor Neill channels Aristotle to understand why the context mattered."
View the complete lesson at TED-Ed.
How to use rhetoric to get what you want
How do you get what you want, using just your words? Aristotle set out to answer exactly that question over two thousand years ago with a treatise on rhetoric. Camille A. Langston describes the fundamentals of deliberative rhetoric and shares some tips for appealing to an audience’s ethos, logos, and pathos in your next speech.